Meatless Monday – Join the Movement.
Everyone from Kelly Osborne to Oprah Winfrey, Joanna Lumley, Moby and Ricky Gervais have backed a growing movement called Meatless Monday. In the UK this movement is spearheaded by famous vegetarian Paul McCartney but in fact the idea is quite old.
During WWII the American FDA urged Americans to reduce their intake of key staples, meat being one of them, to help the war effort and slogans like ’Meatless Monday’ and ’Wheatless Wednesday’ were born. This campaign was reborn in 2003 but really started to gain traction around the world in 2009 when Paul McCartney and his daughters launched a ‘Meatfree Monday’ website with similar campaigns launched in Australia and Europe.
“I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world,” says Paul. “Having one designated meat free day a week is actually a meaningful change that everyone can make that goes to the heart of several important political, environmental and ethical issues all at once. For instance, it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
According to a UN report livestock are responsible for more greenhouse gas emissions than transport. So if everyone went meatless on a Monday this would in fact be more effective than going car free once a week.
There is a lot of debate about the health benefits of a vegetarian diet but what most people agree on is that reducing our meat consumption can only be a good thing. So ease the family in with one meal a week and go meat free on a Monday. If not for health or environmental reasons your wallet will thank you for it.
Nourish are keen to get this movement going in New Zealand and have launched our own Meatless Monday campaign. Simply enter your details below and each Monday you’ll be sent a delicious new meat free recipe.
Facts
Livestock accounts for nearly half of our greenhouse emissions in NZ
Protein production through the consumption of livestock requires 8 times as many fossil fuels to be produced than protein derived from plants.

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Easy Vegan Pad Thai

Recipe and Images: V on Wheels Noodles 225g Pad Thai rice noodles (white or brown rice) “Egg” 200g extra firm tofu, drained ½ teaspoon ground turmeric Himalayan salt, pinch Veggies & sauce: 3 cloves  of garlic, minced 1 red bell pepper, sliced 1 cup green beans 1 spring onion, chopped 1 carrot, grated 1 cup…

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Vegan Spinach & Avocado Lasagne

Recipe and Images: V On Wheels Serves 6 Vegan/Oil Free/Gluten Free 5 cups crushed tomatoes 1/2 onion, diced 1 garlic clove, diced 1/2 tsp brown sugar 6 cups baby spinach 2 avocados, ripe, smashed 1/2 onion, diced 18 GF lasagne sheets 150g “Angel Foods” vegan cheddar cheese (optional) 1/3 cup basil leaves (for garnish) Prepare…

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Coconut Beetroot Soup

Recipe and Images: V on Wheels Serves: 4 Vegan/Gluten free/Oil free 3 beetroots, scrubbed 1 cup leeks, finely sliced 2 cups celery stalks, finely sliced 1 tbsp fresh root ginger, grated 1 litre fresh vegetable stock 1 tbsp lemon juice 4 tbsp coconut cream, plus extra to serve Small handful pumpkin seeds (toasted) and coconut…

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Cheese and Onion Tart with Walnut Pastry

Recipe: Vicki Ravlich-Horan | Images: Brydie Thompson Pastry ½ cup walnuts ½ cup wholemeal flour 1 cup flour 150g butter, cold 1 tsp salt ¼ cup cold water Filling 2 large onions extra virgin olive oil 1 cup cream 2 eggs 150g Meyer cheese (cumin gouda is perfect for this tart!) For the pastry Place…

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Mexican Black Bean Pasties

Recipe and Images: Amber Bremner One of the first pies I learned to make was a good old Cornish pasty in home economics class at intermediate. This meat free version is much tastier and an absolute hit with my kids. The flavours are loosely Mexican and inspired by South American empanadas, but using store bought…

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Mushroom, Onion and Lentil Pie

Recipe & Images: Amber Bremner There’s nothing more comforting than a pie on a cold winter’s day, and making them yourself is ever so satisfying. A crisp, flaky pastry case breathes new life into pantry ingredients, something that’s more welcome now than ever. I used New Way flaky puff pastry, which is vegan, available from…

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Beans on Toast

Recipe & Images: Emma Galloway If you don’t have cannellini beans, try butter beans, pinto or borlotti. If you don’t have passata, you can blend a third of a 400g can of tinned tomatoes until smooth and use this instead. Raw or brown sugar can be used in place of maple syrup. Don’t have tomato…

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Kapow Bao

Recipe: Whizz Bang Bao | Images: Ashlee DeCaires Hot and Sour Eggplant 200ml tamarind puree 475ml sunflower, rice bran or coconut oil (to fry eggplant) 2 large eggplant cut into large dice 8 cloves garlic, crushed 4cm piece ginger, peeled and roughly chopped 2 large onions, sliced 2 red chillies, de-seeded and sliced 10g fresh…

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Vegan Mushroom Tart

Recipe: Vicki Ravlich-Horan | Images: Ashlee DeCaires The creamy-like filling of this tart is reminiscent of a light fluffy quiche. We’ve topped the tofu filling with garlic sautéed mushrooms, but you could use any number of combinations from cherry or heirloom tomatoes and basil, or leek and pumpkin and in springtime asparagus. Pastry 2 cups flour ½ tsp…

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Gabriella

Recipe: Megan Priscott | Images: Brydie Thompson I don’t really know what to name this salad; garden salad is too broad and boring, it’s not Greek or Mexican, so let’s go with Gabriella. You really can go with what is seasonal and available, think Mediterranean when you substitute any ingredients so it stays balanced and…

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