Meatless Monday – Join the Movement.
Everyone from Kelly Osborne to Oprah Winfrey, Joanna Lumley, Moby and Ricky Gervais have backed a growing movement called Meatless Monday. In the UK this movement is spearheaded by famous vegetarian Paul McCartney but in fact the idea is quite old.
During WWII the American FDA urged Americans to reduce their intake of key staples, meat being one of them, to help the war effort and slogans like ’Meatless Monday’ and ’Wheatless Wednesday’ were born. This campaign was reborn in 2003 but really started to gain traction around the world in 2009 when Paul McCartney and his daughters launched a ‘Meatfree Monday’ website with similar campaigns launched in Australia and Europe.
“I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world,” says Paul. “Having one designated meat free day a week is actually a meaningful change that everyone can make that goes to the heart of several important political, environmental and ethical issues all at once. For instance, it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
According to a UN report livestock are responsible for more greenhouse gas emissions than transport. So if everyone went meatless on a Monday this would in fact be more effective than going car free once a week.
There is a lot of debate about the health benefits of a vegetarian diet but what most people agree on is that reducing our meat consumption can only be a good thing. So ease the family in with one meal a week and go meat free on a Monday. If not for health or environmental reasons your wallet will thank you for it.
Nourish are keen to get this movement going in New Zealand and have launched our own Meatless Monday campaign. Simply enter your details below and each Monday you’ll be sent a delicious new meat free recipe.
Facts
Livestock accounts for nearly half of our greenhouse emissions in NZ
Protein production through the consumption of livestock requires 8 times as many fossil fuels to be produced than protein derived from plants.

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Corn Fritters

Recipe: Vicki Ravlich-Horan | Photography: Brydee Thompson The good old fritter, a New Zealand classic! No Kiwi cook can legitimately claim their title unless they have a decent fritter recipe up their sleeve, be it to encase fresh in season corn to make the best summer brunch or to turn that haul of mussels, tuatua…

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Avocado Noodle Salad with Gochujang Dressing

Recipe & photography: Emma Galloway Perfectly ripe avocado, slippery noodles and fresh herbs pair perfectly with a spicy sesame oil-laced dressing made using Korean gochujang paste. You’ll find thin dried rice noodles at Asian supermarkets, along with the gochujang paste and toasted sesame oil too. If you eat gluten-free, make sure you check the ingredients…

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Mushroom Breakfast Muffins

Recipe & Image: 5+ a Day Serves 12  1 cup button mushrooms, wiped and thinly sliced 6 large eggs ½ cup milk ½ red onion, finely chopped 1 cup baby spinach, roughly chopped ½ cup cherry tomatoes, quartered ½ cup cheddar cheese ¼ cup parsley, chopped 1 tablespoon oil salt & freshly ground black pepper…

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Potato Hash with Mushrooms and Asparagus

Recipe & Images: 5+ A Day Serves 4  1 bunch asparagus, ends cut off, slice into 4cm pieces 2 handfuls mushrooms, wiped clean and thinly sliced 1 capsicum, cut into small pieces 4 potatoes (we used a mix), cut into small cubes 1 brown onion, diced 4 eggs to serve on top (optional) 2 cloves…

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Spaghetti with Lemon & Herb Nut Crumb

This recipe was created by Kelly Gibney for Alison’s Pantry. Serves 4 1 cup Alison’s Pantry Walnuts ½ cup Alison’s Pantry Natural Almonds 1 cup parmesan cheese, finely grated zest of 3 lemons large handful fresh basil leaves, roughly chopped large handful fresh Italian parsley, roughly chopped ¼ teaspoon dried chili flakes sea salt & cracked black pepper…

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Lentil & Cashew Nut Curry

This recipe was created by Julie Le Clerc for Alison’s Pantry. The original recipe, which had chicken as an optional addition, has been edited to make this a meat-free curry. Serves 6 2 tbsp fresh ginger, finely grated 3 cloves garlic, crushed 2 onions, chopped 1 red chilli, chopped 1 cup Alison’s Pantry raw whole cashew…

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Stuffed Chillies (Macha Na Raveya)

Recipe: Laxmi Ganda & Jayshri Ganda This is a tangy and spicy delight. Large sweet chillies are stuffed with a flour based mixture that is lavished with spices then fried. These are amazing! Makes 4 1 small onion, chopped ¼ cup pea flour * 4 tbsp oil, divided 1½ tbsp brown sugar 1 tbsp peanuts,…

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Beetroot Curry

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Egg Curry

Recipe and Photography: Emma Galloway If you’re a fan of devilled eggs flavoured with a touch of curry powder, you’re going to love this simple egg curry. If you can get your hands on a Sri Lankan roasted curry powder (or make your own), use that. If not, try a good quality curry powder instead.…

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Rocket, Tomato, Parmesan and Balsamic Vinegar Salad

Recipe: Vicki Ravlich-Horan | Photography: Ashlee DeCaires I love a good rocket salad. This version uses a few extra steps to make the most of the simple ingredients, resulting in a stunning salad that will steal the show. fresh rocket tomatoes (large cherry tomatoes or small vine tomatoes are best) extra virgin olive oil salt…

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