Meatless Monday – Join the Movement.
Everyone from Kelly Osborne to Oprah Winfrey, Joanna Lumley, Moby and Ricky Gervais have backed a growing movement called Meatless Monday. In the UK this movement is spearheaded by famous vegetarian Paul McCartney but in fact the idea is quite old.
During WWII the American FDA urged Americans to reduce their intake of key staples, meat being one of them, to help the war effort and slogans like ’Meatless Monday’ and ’Wheatless Wednesday’ were born. This campaign was reborn in 2003 but really started to gain traction around the world in 2009 when Paul McCartney and his daughters launched a ‘Meatfree Monday’ website with similar campaigns launched in Australia and Europe.
“I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world,” says Paul. “Having one designated meat free day a week is actually a meaningful change that everyone can make that goes to the heart of several important political, environmental and ethical issues all at once. For instance, it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
According to a UN report livestock are responsible for more greenhouse gas emissions than transport. So if everyone went meatless on a Monday this would in fact be more effective than going car free once a week.
There is a lot of debate about the health benefits of a vegetarian diet but what most people agree on is that reducing our meat consumption can only be a good thing. So ease the family in with one meal a week and go meat free on a Monday. If not for health or environmental reasons your wallet will thank you for it.
Nourish are keen to get this movement going in New Zealand and have launched our own Meatless Monday campaign. Simply enter your details below and each Monday you’ll be sent a delicious new meat free recipe.
Facts
Livestock accounts for nearly half of our greenhouse emissions in NZ
Protein production through the consumption of livestock requires 8 times as many fossil fuels to be produced than protein derived from plants.
Click the links to sign up for our newsletters
Subscribe to the Meatless Monday mailing list
Recipe & Images: Alison’s Pantry Serves 4 as a main and 6 as a side dish Everyone needs a salad like this in their repertoire. This hardworking dish is great for dinner, lovely as a packed lunch and if stored properly in the fridge, will last a couple of days. The dish is vegan as…
DetailsRecipe & Images: Alison’s Pantry Serves 4 I love Japanese flavours, especially pickled ginger, which is a fabulous way of lifting a dish and keeping it lovely and fresh. Tofu is so often ignored or overlooked – but I see it as the perfect vehicle for other flavours. I’m fond of using the rice and…
DetailsRecipe & photography: Tatua Dairy Co. 1 tbsp coconut oil or sesame oil 1 onion, halved and sliced 1 clove garlic, sliced 1 tbsp finely sliced fresh ginger 2-3 tbsp Thai green curry paste or to taste 500mls Tatua Cooking Cream 2 kaffir lime leaves 300mls vegetable stock or water 4 baby bok choy, washed,…
DetailsRecipe & Photography: Emma Galloway I make versions of these quinoa cakes whenever I find myself with leftover cooked quinoa. That said, if you don’t have leftover quinoa at hand, rinse 1 cup of quinoa grains in a fine sieve. Bring 1½ cups of water to the boil, add quinoa, reduce heat to the lowest…
DetailsRecipe and photography: Emma Galloway This is the kind of hearty, hug-from-the-inside kind of soup I crave on cold winter days. Blending a portion of the soup, then adding it back to the pot creates a lovely creaminess without actually adding cream. The kale and pumpkin seed pesto will likely make twice as much as…
DetailsRecipe Vicki Ravlich-Horan | Photography Ashlee deCaires Hearty and nutritious this vegan (don’t hold that against it) chowder is packed full of goodness. We served it in our funky bread bowl made from one of Volare’s handcrafted breads.I like to keep this chowder chunky so don’t blend it at all. The key is to chop…
DetailsRecipe: Vicki Ravlich-Horan | Photography: Ashlee DeCaires This quirky looking dish uses the pumpkin as cannelloni tubes which means it’s gluten free. To get the thin strips of pumpkin, I used a mandoline (The Scullery in Hamilton have a great range), (The Gilded Edge in Mount Maunganui have a great range), but be warned, mandolines…
DetailsRecipe: Vicki Ravlich-Horan | Photography: Ashlee DeCaires A soufflé seems daunting but it really is just about getting the basics and perhaps your timing right. If you plan to serve it at a dinner party, prepare your ramekins and cheese sauce ahead of time, adding the whipped egg whites just before you pop them in…
DetailsRecipe: Vicki Ravlich-Horan | Photography: Ashlee DeCaires Is there anything better than a plate of Mac n Cheese? This is my go-to dish when anyone needs a care package. I often make a huge batch, divide it into ovenproof dishes and freeze so there is always some on hand when the need arises. While perfectly…
DetailsRecipe: Kennedy Family | Excerpt from Around Our Table by the Puahue School PTA, available from Paper Plus Te Awamutu or online This is a recipe we are frequently asked for. It’s a great one for summer BBQs as an alternative to the good ol’ lettuce, tomato and cucumber salad. Kids and hubby love it and…
Details
