Meatless Monday – Join the Movement.
Everyone from Kelly Osborne to Oprah Winfrey, Joanna Lumley, Moby and Ricky Gervais have backed a growing movement called Meatless Monday. In the UK this movement is spearheaded by famous vegetarian Paul McCartney but in fact the idea is quite old.
During WWII the American FDA urged Americans to reduce their intake of key staples, meat being one of them, to help the war effort and slogans like ’Meatless Monday’ and ’Wheatless Wednesday’ were born. This campaign was reborn in 2003 but really started to gain traction around the world in 2009 when Paul McCartney and his daughters launched a ‘Meatfree Monday’ website with similar campaigns launched in Australia and Europe.
“I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world,” says Paul. “Having one designated meat free day a week is actually a meaningful change that everyone can make that goes to the heart of several important political, environmental and ethical issues all at once. For instance, it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
According to a UN report livestock are responsible for more greenhouse gas emissions than transport. So if everyone went meatless on a Monday this would in fact be more effective than going car free once a week.
There is a lot of debate about the health benefits of a vegetarian diet but what most people agree on is that reducing our meat consumption can only be a good thing. So ease the family in with one meal a week and go meat free on a Monday. If not for health or environmental reasons your wallet will thank you for it.
Nourish are keen to get this movement going in New Zealand and have launched our own Meatless Monday campaign. Simply enter your details below and each Monday you’ll be sent a delicious new meat free recipe.
Livestock accounts for nearly half of our greenhouse emissions in NZ
Protein production through the consumption of livestock requires 8 times as many fossil fuels to be produced than protein derived from plants.

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Carrot Falafel

Recipe and photography: Vicki Ravlich-Horan Serves 4 2 cups grated carrot 1 cup fresh coriander 1 tin of chickpeas, drained and rinsed 1 spring onion, roughly chopped 1 cup Panko breadcrumbs 2 eggs 1 tsp cumin 1 tbsp Harissa ½ cup flour 1 tsp baking powder ½ tsp salt 2 tbsp sesame seeds Place the…


Spring Salad Medley

ROAST FENNEL, CHERRY TOMATO AND GRAIN SALAD ½ cup freekah ½ cup quinoa (mixed colours if you can) 2 fennel bulbs 1 bunch on-the-vine medium cherry tomatoes 1 bunch baby watercress ½ cup mixed seeds and nuts (pumpkin seeds, sunflower seeds, sliced almonds …) ¼ cup raisins Greek yoghurt lemon vinaigrette (from Raw Spring Salad below) 1…


Kapiti Tuteremoana Cheddar Spinach Pasta Bake

Recipe: Fonterra Culinary Olympic Team 2016 You will need a little melted butter and about two tablespoons of dry breadcrumbs to coat the ovenproof dish. Serves 4 100g pasta, such as dried penne 250g spinach, any tough stalks removed 300ml Anchor full cream milk 1 bay leaf 1 slice onion 50g Anchor butter 50g plain flour…


Vicki’s Risotto

I always have Arborio rice in the cupboard so I can whip up a risotto in 20 minutes and have either a complete meal or hearty side dish.  A risotto is a great way to use whatever veg you have on hand from pumpkin to mushrooms, asparagus to frozen peas. 1 cup Arborio rice olive…


Raw Asparagus Salad with Avocado Dressing

Raw, vegan, gluten free 20 large asparagus spears 1 ripe avocado ⅓ cup lemon juice ⅓ cup extra virgin olive oil 3 tbsp toasted pine nuts 3 tbsp currants Using a vegetable peeler turn the asparagus into thin strips. Make the dressing by placing the avocado, lemon juice and olive oil together in a small…


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Raw Winter Salad with Mandarins and Almonds

Recipe: Vicki Ravlich-Horan | Photography: Brydie Thompson Background shot on Carrera Marble laminate from Laminex New Zealand Serves 4 | Gluten Free, Egg Free, Grain Free (can be Vegetarian) Hate Brussels sprouts? It’s time to give them another go and this salad is perfect. Thinly sliced and raw, they have a milder flavour than the sulphurous…


Pesto Chickpea Soup

Recipe: Rosie Palmer from Henry & Ted Cafe | Photography: Brydie Thompson Gluten Free, Grain Free, Vegetarian 3 tbsp olive oil 2 stalks celery, diced 2 carrots, diced 1 onion, diced salt and pepper to season 2 tbsp tomato paste 6 cups vegetable broth 300g green beans, halved 400g chickpeas soaked, cooked, drained, rinsed, or…