Meatless Monday – Join the Movement.
Everyone from Kelly Osborne to Oprah Winfrey, Joanna Lumley, Moby and Ricky Gervais have backed a growing movement called Meatless Monday. In the UK this movement is spearheaded by famous vegetarian Paul McCartney but in fact the idea is quite old.
During WWII the American FDA urged Americans to reduce their intake of key staples, meat being one of them, to help the war effort and slogans like ’Meatless Monday’ and ’Wheatless Wednesday’ were born. This campaign was reborn in 2003 but really started to gain traction around the world in 2009 when Paul McCartney and his daughters launched a ‘Meatfree Monday’ website with similar campaigns launched in Australia and Europe.
“I think many of us feel helpless in the face of environmental challenges, and it can be hard to know how to sort through the advice about what we can do to make a meaningful contribution to a cleaner, more sustainable, healthier world,” says Paul. “Having one designated meat free day a week is actually a meaningful change that everyone can make that goes to the heart of several important political, environmental and ethical issues all at once. For instance, it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
According to a UN report livestock are responsible for more greenhouse gas emissions than transport. So if everyone went meatless on a Monday this would in fact be more effective than going car free once a week.
There is a lot of debate about the health benefits of a vegetarian diet but what most people agree on is that reducing our meat consumption can only be a good thing. So ease the family in with one meal a week and go meat free on a Monday. If not for health or environmental reasons your wallet will thank you for it.
Nourish are keen to get this movement going in New Zealand and have launched our own Meatless Monday campaign. Simply enter your details below and each Monday you’ll be sent a delicious new meat free recipe.
Facts
Livestock accounts for nearly half of our greenhouse emissions in NZ
Protein production through the consumption of livestock requires 8 times as many fossil fuels to be produced than protein derived from plants.

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Farro Soup

  Farro is a fabulous grain originating from the Italian mountain regions of Tuscany and Abruzzi. It is often offered in the Refugios (a mountain hut run by Italian families for hikers, climbers and lost people, similar to a DOC hut, but offering food). Many recipes you come across for farro are Italian inspired, and…

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French Inspired Onion Tart

5 onions, cut in half and thinly sliced 50g butter 1tsp fresh chopped thyme 1tsp sugar 1 egg 120ml crème fraiche 100-125g feta 2 egg yolks 100g wholemeal flour 70g plain flour 70g cold butter, chopped 2-3 tbsp iced water Make the pastry by sieving the flours into a food processor together with the butter…

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Leek & 3 Cheese Stuffed Potatoes

    Gluten Free, Vegetarian 4 large potatoes 1 leek 1 garlic clove ½ cup grated cheddar 100g feta ¼ cup grated Parmesan salt & pepper oil Scrub the potatoes and place on a baking tray. Prick them a couple of times and drizzle with a little oil. Bake in the oven for approximately 1…

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Easy Palak Paneer

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Stuffed Pumpkin

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Lentil Chilli

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Cauliflower, Broccoli & Blue Cheese Soup

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Easy Toor Dal

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Calzone

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Quinoa, Cranberry and Walnut Salad with Ume Plum Vinaigrette

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